Hosting University Czech
Published on Friday, March 26, 2010MAIN SECTIONS
The fast growing CEE region recently announced the availability of Microsoft Hosting University in localized, Czech language, http://www.hosting-university.com/Czech.
Central to the launch of the portal were key SPLA Resellers, DAQUAS and Servo Data. In an effort to realize the true benefits of Microsoft Hosting University in Czech, these two SPLA Resellers executed several marketing motions all aimed at assisting local teams in their efforts of activating and onboarding regional SPLA service providers.
DAQUAS announced the Hosting University Czech portal at its most recent breadth Partner Event, and has followed up weekly with key influencers in an effort to drive adoption. Similarly, DAQUAS published web articles and broadcasted emails communicating the site and its benefits as part of their regular marketing communications to existing and prospective SPLA service providers.
Similarly, Servodata sent a direct mailer to all SPLA partners announcing Hosting University in Czech and linked these recipients to both the portal and their own website for more information. Supporting these launch activities, Servodata then conducted a workshop with SPLA partners in July where Hosting University introductions and training overviews took place.
Both of these SPLA Resellers augmented traditional launch marketing efforts with Live Meetings to further reinforce the Hosting University concept and drive adoption.
In turn, Microsoft amplified these marketing motions with community channel promotion among CEE-specific Newsletters, Blog, and Partner Portal communications. Additional promotion was facilitated by hosting TPAM staff in their recruitment processes, as well as communication at local seminars and Live Meeting workshops.
Throughout this process, all parties have made conscious efforts to collect data and feedback to further advance portal development and make it an even better resource for CEE SPLA growth.
Thank you for your continued support and please share this tremendous resource with your CEE SPLA partners, http://www.hosting-university.com/Czech.