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Six Ways to Extend your Customers' Web sites with Windows Web Platform

Published on Friday, November 20, 2009
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Knowledge combined with the right tools leads to success. As a student of Hosting University (Hosting U.), your customers get immediate access to Microsoft’s updates to learn how to start using the latest tools to extend your services and your customers’ Web sites right away.

Microsoft has announced updates to six significant IIS extensions to optimize your customers’ Web site performance and improve the security and scalability of your servers. You should advise your SPLA accounts of this exciting information.

Optimize servers with Application Routing Request

  • Create powerful routing rules for URLs and HTTP headers to direct each request to the most suitable Web application server.
  • Make Web application servers secure and scalable by using a core machine to handle requests.
  • Create host name affinity and route requests to servers based on host name.
  • Supervise server health with live traffic and specific URL monitoring.

Improve search engine traffic with Search Engine Optimization Toolkit

  • Analyze local and external Web sites with the Site Analysis module to check for SEO compliance, determine problems like duplicate content and broken links and learn how to optimize your structure, content and URLs.
  • Use the Robots exclusion module to manage your robots.txt file within the graphical IIS Manager interface.
  • Access detailed information about each URL indexed in search engines through the Site Index module.

Improve URLs and protect your Web site with URL Rewrite Module

  • Create rules to implement consistent, search-friendly and memorable URLs.
  • Easily perform redirects, stop HTTP requests and send custom responses based on your rewrite rules.
  • Protect your Web site assets from unauthorized linking by preventing other sites from hot linking to your content.

Migrate, synchronize and deploy Web servers, Web applications and Web sites with Web Deployment Tool

  • Use command-line scripting to synchronize IIS 6.0 and IIS 7.0 servers or migrate an IIS 6.0 server to IIS 7.0.
  • Easily migrate applications between IIS 6.0 and IIS 7.0.
  • Efficiently synchronize your server farm and deploy ASP.NET and PHP applications to an IIS 7.0 server with the IIS Manager.

Manage local and remote databases with Database Manager

  • Automatically discover server databases and connect easily to any database on your network.
  • Easily administer databases, query data and back up and restore SQL server databases in IIS Manager.
  • Securely delegate the management of databases to authorized local or remote users.

Deliver HD streaming and measure media investments with IIS Media Services

  • Extend viewer engagement with true HD streaming.
  • Use advanced logging to measure user engagement and determine how best to monetize content.
  • Save bandwidth costs by controlling the rate of media delivery over HTTP.

Additionally, the overall Microsoft Web Platform also offers three significant enhancements to grow your customer’s business:

Download Microsoft Web Installer for one-click installations of all 6 IIS extensions and boost the value of your Web services today.

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